The Jordan Brand tent, pictured here on July 9, 2026, that went up in Inglewood for NBA All-Star Weekend earlier this year is going to become a permanent fixture for school district events, according to officials. (Isaiah Murtaugh/The LA Local)

The Jordan Brand tent that went up in Inglewood for NBA All-Star Weekend earlier this year is going to become a permanent fixture for school district events, according to a district official. 

Jordan built the structure at 106 E. Manchester Blvd. — a parcel owned by the Inglewood Unified School District — for a string of February promotional events during All-Star festivities at the Intuit Dome and Kia Forum. 

James Morris, the district’s county administrator, told The LA Local that Think True, LLC , the company that leased the site from the district, plans to convert the heavy-duty, but temporary, structure into a permanent event space.

Morris said the district can’t use the building for instructional activities — that would require a rigorous architectural approval from the state — but will be able to use it for everything from career fairs to PTA fundraisers. 

“It’s going to be a pretty awesome event space,” Morris said. 

Think True initially signed a six-month lease with the district in December. The company tore down the vacant, former Inglewood Adult School building that sat on the property and built the Jordan tent within months. 

Instead of paying rent, the lease required Think True to build the temporary structure and to allow the district to use the space for events. 

At the end of June, Think True and the district extended the lease until Oct. 20, according to meeting records. 

Morris said the marketing agency will use the remainder of the current lease to add a permanent basketball court, bathrooms, HVAC system and other amenities needed to get a permanent certificate of occupancy. The new lease still requires no rent payments, though the district is still allowed to use the structure. 

Morris said the lease could be extended again, though no agreement has yet been reached. Think True did not respond to an inquiry from The LA Local.

My background: I spent my early years in downtown Los Angeles and lived the last decade between Pico Union and University Park. Before journalism, I spent stints as an after-school tutor and a housing social worker. I’ve covered immigration, religion, housing, local government and a little bit of everything else for outlets in Los Angeles and beyond.

What I do: I keep an eye on local institutions — like city governments, police departments and school boards — and an ear to the ground for the good, the bad and the weird things going on in South LA and Inglewood. I tell you what I find out on our website, in our newsletter and on social media.

Why LA?: This place is home. I love the people, the cultures, the hills and the Pacific Ocean.

The best way to contact me: My email is isaiah@thelalocal.org. Find me on Signal @isaiahembee.23.

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