By Amanda Scurlock for The LA Sentinel
Originally published July 29, 2026
Youth in Los Angeles will have an opportunity to see the grandeur of the 2028 Olympics firsthand.
The Brotherhood Crusade, Swim Up Hill and the Boys and Girls Club of Metro Los Angeles are some of the first 10 organizations to benefit from the LA28 Community Ticket Program. This was created in partnership with LA28 and the Los Angeles Rams.
“It’s a big part of our aim to make sure that we show up early and often in the community, especially where competitions will take place,” said Erikk Aldridge, LA28 vice president of impact and legacy. “There’s an opportunity for all these organizations to participate and there’s more to come down the road.”
The Rams became the first benefactor to the Community Ticket Program with a $5 million donation. This allowed the 10 organizations to have 100 tickets each for their members. The organizations will be able to attend swimming and flag football competitions.
“I think one of the cool things about this organization, starting with [Rams owner Stanley Kroenke], is always interested in seeing how we can use this platform to give back, be a part of this community to make positive change,” said Sean McVay, Rams head coach.
Heart of Los Angeles, Social Justice Learning Institute, Al Wooten Jr. Youth Center, After-School All-Stars, A Place Called Home, YMCA of Metro LA and Project Blue also received tickets in the partnership.
“We are appreciative of the Rams and LA28 for their support of the Brotherhood and, more importantly, providing opportunity and access for our youth,” said Charisse Bremond Weaver, Brotherhood Crusade president and CEO. “This type of engagement changes lives and we are grateful.”
The organizations were also invited to the Rams training camp session; they also got a chance to take a photo with McVay.
“When we started talking about what we could do with the Olympics, we always talk about access and opportunity for more of our under-resourced communities,” said Molly Higgins, Rams executive vice president of community impact and engagement. “I think that’s the power of the program, making sure that the Olympics are attainable for people who live in Los Angeles.”
Swim Up Hill is an organization created by Paralympic bronze medalist and Inglewood native Jamal Hill.
“Our mission is to eradicate global drowning through education … our programs have grown from one block in the middle of the city to throughout the county and across the country,” Hill said.
Kim Washington, Boys and Girls Club of Metro Los Angeles vice president of philanthropy and marketing, was a volunteer for the LA 1984 Summer Olympics. She hopes her youth understand how sports can bring people together.
“We want to open doors, we want to make sure that these kids can still dream, hope and see an opportunity for them,” Washington said. “It’s amazing to me and I feel really good about what these organizations are doing.”