South LA or South Central? More than 20 years ago, that question came with high emotions for some residents who were sick of the stereotypes they saw in media coverage of their neighborhoods.
So in 2003, the Los Angeles City Council renamed the collection of communities south of the 10 freeway in an attempt to cut ties with the connotations of poverty and crime that some believe came to represent South Central after the turbulence of the 1980s and ‘90s. Today, you see South LA on official documents, maps and even historical and cultural districts.
Even though city officials moved to wipe away the old name, some locals never stopped calling the area South Central — a name that for them represents history, resilience and Black and Latino culture.
“I think it will always be South Central for its residents and for the people that were born and raised here,” said Evelyn Alfaro-Macias, a social worker who was raised in Historic South Central and whose office is on Hoover Street.
“It means home. It means culture,” Alfaro-Macias continued. “People should respect the name South Central.”
What and where is South LA, anyway?
By the early 2000s, television news and pop culture had given South Central a reputation for violence and chaos that some were eager to shake.
Helen Johnson, a resident of Vermont Square, helped lead the campaign to change the name.
“I think the media can make you or either break you,” 72-year-old Johnson told reporters in 2003 after the city council approved the name change, according to the LA Times. “This is what you’ve done to us, you’ve broke us.”
Supporters of the change included then-Councilmember Janice Hahn, who is now a county supervisor and said at the time that the South Central name had become “mostly derogatory.”
LA Mayor Karen Bass, who was working then as executive director of the nonprofit Community Coalition, said the area’s image problem wasn’t just about its name.
“If the media paid a little more attention to covering positive things in the community, that will also help,” Bass said, according to an LA Times report.
The LA Local has reached out Bass and Hahn’s offices, as well as LA City Council President Marqueece Harris-Dawson.
The exact borders of South Los Angeles, or the area formerly known as South Central, are fuzzy.
The South Central name originally only applied to the neighborhood around Central Avenue south of downtown Los Angeles, but it spread west as populations grew.
City planning documents today designate a strip of neighborhoods between Interstate 110 and Arlington Avenue as South Los Angeles and tag the Central Avenue neighborhood as Historic South Central. Others, including academics and the city tourism board, use a map of South Los Angeles that stretches to the border of Culver City.
This is what the community told us
Some businesses in the area adopted the South LA name, notably South LA Cafe, the coffee shop that has grown to five locations and become a local institution.
More recently, some groups have made a concerted effort to embrace South Central, like the South Central Run Club or South Central Clips, an Instagram-based group that sells skatewear-inspired “South Central” apparel. (Even South LA Cafe today sells some merch with the South Central name.)
Several locals told The LA Local the official designation never changed anything for them.
“It’s South Central for me. That’s where my roots are,” April Brown said. “When you go anywhere across the country, across the world and you say South Central, they know exactly what you’re talking about.”
To Emily Amador, the name change erases the history of South Central, including “the Black migration that occurred, redlining that created what we know today to be South Central and the demographics which are here today, which is Black and brown and undocumented.”
Ulysses Alfaro, who was born and raised in the Historic South Central neighborhood, said he uses South LA with people from out of town, but South Central with locals.
South LA is a geographic designator, he said, but he considers South Central to be an identity: “That’s where the grinders are, the hard-working people that work their butts off, their asses off. The ones that keep the city running.”
