Wilshire Boulevard between MacArthur Park and Lafayette Park will be transformed into a space featuring screenings of the World Cup games in July and vendors will have the opportunity to set up shop and sell their goods as part of the celebration.
Food vendors, artisans and performers interested in participating in the World Cup-themed event at MacArthur Park have less than a week left to apply for a spot.
Council District 1 is currently accepting applications for the two-day open streets event scheduled for July 10 and July 11. Interested applicants can apply online here.
Applications are open through June 8. According to CD1, 26 applications have already been submitted for 40 available vendor spaces.
“Vendor interest has been strong,” said Jonathan Romero, a spokesperson for CD1. “Reflecting a great mix of food and drink, arts and crafts, and health and community resources.”
There are no application or vending fees to participate, though vendors must have a valid vending permit by the start of the event.
For some MacArthur Park vendors, the event represents a potential opportunity to reach new customers during the World Cup.
Rabi Gaidani, a street vendor who sells clothing and shoes near MacArthur Park, said he had not previously heard about the Park to Park opportunity, but now plans to apply.
“I would love that,” he said. “When the World Cup comes, it’s super good. We have more chances with people coming from all over.”
But not all vendors are convinced the opportunity will be accessible to everyone.
Another vendor, who sells shampoos, soaps and creams near MacArthur Park, said she was unaware of the event. Her reaction reflects a frustration some street vendors say they have experienced for years: learning about city-sponsored events only after plans are already well underway.
The vendor, who asked not to be named due to her immigration status, said opportunities often do not reach the people who work around the park every day.
She added that the organizations the city partners with do not directly reach out to vendors like her.
Council District 1 says it is conducting outreach to businesses surrounding the park and working with community partners to promote the opportunity.
“I think they should improve how they select vendors,” she said.
She added that she worries the World Cup event could even draw customers away from businesses like hers, similar to what she says happens during large Guatemalan community celebrations in the neighborhood.
She said people tend to gravitate toward wherever the festivities are taking place.
“People want to go where the excitement is, where they’re showing the World Cup,” she said. “The World Cup isn’t going to bring us anything.”
More information about the event is available at cd1.lacity.gov/p2p.
