customers at a farmers market
A customer selects produce at a farmers market. (Semantha Norris/CalMatters )

With the rising cost of groceries and an increased need for food assistance in communities that rely on SNAP benefits, one local effort is stepping up to help families make ends meet. 

“Mercado al Aire Libre,” a free, farmers market-style food distribution, is giving residents access to fresh, seasonal produce — and a chance to connect with local health and community organizations.

Held at the Salesian Family Youth Center, the mercado takes place on the first and second Wednesdays of every month, offering a variety of in-season fruits and vegetables free of charge. Families can also enjoy food demonstrations and learn more about the resources provided by a rotating list of local community organizations. 

“I think it’s important to have this in Boyle Heights because it helps out those families that are struggling to make ends meet,” said Celene Rodriguez, administrative program manager for Su Salud Está En Sus Manos, a community public health initiative that launched in 2023. 

Since it began, the group has surveyed thousands of households in Boyle Heights to assess their needs and found food insecurity to be one of their top concerns. 

“There’s times where [families] struggle to make that decision, whether they pay a bill or they pay to get groceries,” Rodriguez said. “I don’t think that should be something a family should struggle to make a choice on.”

That need sparked a collaboration between Su Salud Está En Sus Manos with Seeds of Hope, a ministry of the Episcopal Diocese of Los Angeles that “seeks to cultivate wellness in our communities.” Seeds of Hope will provide produce for the food distributions through October of 2026. 

The first mercado kicked off last Wednesday, when 95 families went home with bananas, potatoes, tomatoes and lychee, among other produce, but Rodriguez says the group aims to serve up about 200 families at every distribution. 

Join the mercado

Where: Salesian Family Youth Center

2228 E. 4th St., Los Angeles, CA 90033

When: The mercado will take place from 10 a.m. to 12 p.m. on the first Wednesday of the month and from 4 p.m. to 6 p.m. on the second Wednesday. The next mercado will be this Wednesday, Nov. 12.

Those interested in volunteering at “Mercado al Aire Libre” can reach out to Celene Rodriguez by phone at (323) 243-5758 or email at celene@visionycompromiso.org.

My background: I’m originally from Fontana in the Inland Empire and have spent most of my career covering local news for Latino communities in Los Angeles. Most recently, I led coverage of the historic 2024 Latino vote in Nevada as editor of the Las Vegas Review-Journal en Español. Before that, I was the Bilingual Communities Reporter at the Long Beach Post, getting to know the city’s vibrant Spanish-speaking communities.

What I do: I cover topics that will help residents in Boyle Heights and East LA navigate and understand the issues they encounter in their everyday lives while also seeing themselves reflected in the stories we spotlight.

Why LA?: I have vivid memories of visiting El Mercadito in Boyle Heights with my family and indulging in gorditas, esquites and nieves de limón before our hour-long drives back to the IE. The struggles of underserved communities are felt across county borders and I’m eager to report on a community that reminds me of home.

The best way to contact me: My email is laura@boyleheightsbeat.org.

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