Victoria Martinez sifts through a rack of jerseys inside Espacio 1839 on Jan. 16, 2026. She's holding up a green Mexico jersey with Aztec iconography printed on the front.
Victoria Martinez sifts through a rack of jerseys inside Espacio 1839 on Jan. 16, 2026. (Laura Anaya-Morga / Boyle Heights Beat)

World Cup fever has arrived in Los Angeles, and fans everywhere are showing off their team pride with jerseys, hats, ponchos and other soccer-themed gear. Some are even dressing their pets in their favorite team’s colors.

Whether you’re looking for merch for your next watch party, family carne asada, or just want to be part of the World Cup energy, we’ve got you covered with Boyle Heights spots selling World Cup gear. 


Deportes Prieto Inc.

Jerseys at Deportes Prieto
Jerseys hang at Deportes Prieto. (Carol Martinez / For Boyle Heights Beat)

This family-owned sporting goods store has supplied sporting equipment and game-day uniforms to local schools for decades. Here, you can find a selection of World Cup merchandise, including authentic jerseys from multiple teams, character key chains, soccer-themed collared shirts, T-shirts and even World Cup beer mugs and Stanley cups. Tip: If the door appears closed, ring the doorbell for assistance. 

Location: 1832 1st St, Los Angeles, CA 90033

Hours: Monday through Friday, 9:30 a.m. to 4:30 p.m. and Saturday, 9:30 a.m. to 4:30 p.m.

Prices: Jerseys are $50-$80

More information: Check them out on Instagram here.


Boyle Heights Sports

A vendor sorts through soccer jerseys in Boyle Heights
A vendor sorts through soccer jerseys in Boyle Heights. (Jessica Perez / Boyle Heights Beat)

Located under the bold red Giromex sign on Cesar Chavez Avenue packs a wide selection of World Cup merchandise into a small retail space. Find jerseys representing teams like Germany, USA, Argentina, Brazil, Portugal, and Korea. The shop also offers ponchos, hats, giant flags of multiple countries, and jerseys for young children. Accessories include World Cup-themed keychains, tumblers, car flags and plush eagle head pieces.

Location: 2114 E Cesar E Chavez Ave, Los Angeles, CA 90033

Hours: Open daily from 9 a.m. to 7 p.m.

Prices: Jerseys are $25 and up 

More Information: Check them our on Instagram here or call (323) 239-5959 


Espacio 1839

World Cup merchandise at Espacio 1839.
Espacio 1839 is popular for its jerseys, but the shop also carries a variety of other soccer memorabilia. (Carol Martinez / For Boyle Heights Beat)

For more than a decade, this shop has been a go-to for neighborhood goods, books and politically minded gifts. Co-owner Nico Aviña sells vintage soccer jerseys with custom touches, including phrases like “No one is illegal on stolen land” or “El fútbol es del pueblo.” Beyond jerseys, Espacio also offers soccer cleat keychains from various international clubs, vintage team patches, and even VHS tapes and DVDs featuring World Cup legends and match-ups from the late 1950s to the early 1990s.

Location: 1839 1st St, Los Angeles, CA 90033

Hours: Thursday-Saturday 12 p.m. to 7 p.m. and Sunday 12 p.m. to 6 p.m. (may open earlier on game days) 

Prices: Jerseys are $50 and up 

More Information: Check them out on Instagram here


El Mercadito 

World Cup merchandise at El Mercadito.
World Cup merchandise at El Mercadito. (Carol Martinez / For Boyle Heights Beat)

El Mercado de Los Angeles, better known as El Mercadito, is a one-stop shop for everything from shampoo and spices to snacks and sandals. Vendors are also capitalizing on World Cup fever, stocked with soccer jerseys ranging from traditional team kits to split-design jerseys featuring two teams, and colorful jerseys with images of the Virgen de Guadalupe. Merchandise stalls also offer soccer-themed children’s onesies, miniature flags, noisemakers and even soccer gear for your pets.

Location: 3425 1st St, Los Angeles, CA 90063

Hours: Monday through Thursday, 10 a.m. to 8 p.m., and Friday through Sunday, 9 a.m. to 9 p.m. 

Prices: Jerseys are $20 and up 

Carol Martinez is a 2019 Roosevelt High School graduate and alumnus of the Boyle Heights Beat youth program and a recent graduate of UCLA. She received her B.A. in English and continued reporting for the UCLA student-run magazine La Gente Newsmagazine.

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