Just inches away from where workers warm up handmade tortillas at Guisados in Pasadena, Pablomanuel Maldonado puts the finishing touches on different drinks before calling out to his customers.
“Provecho,” Maldonado, owner of coffee pop-up the Caffeinated Cart, says to each customer before quickly redirecting his attention to the next, treating each one like he’s known them for years.
Local taco chain Guisados partnered with the Caffeinated Cart to bring its coffee to the people of Pasadena in a space where Maldonado can chat up his customers and serve his Latino-inspired signature coffees.
Nearly all of his drinks have names in Spanish, a nod to his Mexican roots. By far his best seller is the “Cereal Killer,” a cinnamon brown sugar latte with a cereal garnish, where customers can choose between Cocoa Puffs or Cap’N Crunch Crunch Berries.
Though he’s only been operating at this location for the past three weeks, small touches — like Virgen de Guadalupe candles, a new coffee blend from local roaster Picaresca and a shiny new drink menu on the wall — make his corner of the restaurant feel welcoming.
“For the first time, I don’t feel tired. I feel mentally at peace, and it’s like, ‘Damn, this is what I love doing,’ you know?” Maldonado told The LA Local. “I get excited to come here. I get excited to get out of bed.”
Maldonado recently transitioned from working full-time at Bristol Farms during the week and doing coffee pop-ups on weekends to serving coffee full-time at Guisados.
The Caffeinated Cart began in 2020 when Maldonado started selling bottled lattes in his hometown of Compton before eventually popping up at local markets like Angel City Market and the Beach Flea.
Only a couple of years after he started, Maldonado was selling out at the pop-ups. Today, he has over 23,000 followers on Instagram.
Maldonado’s partnership with Guisados began in 2025 via an Instagram story when owner Armando De La Torre Jr. put out a call for coffee pop-ups at his Guisados location in Long Beach.
After connecting with De La Torre, Maldonado began popping up outside the Long Beach location for six months. But Maldonado said permitting issues with the city’s Health Department forced him to stop.
Nearly a year after their initial collaboration, De La Torre invited Maldonado to Pasadena to show off the space he had in mind for him, but the Caffeinated Cart owner had mixed emotions.
Maldonado was concerned about going to Pasadena and leaving behind the community and regular customers he had in Long Beach, but he was excited by the idea of finally having a physical space, even if it wasn’t completely his own.
“We’re in a world where… everybody gatekeeps and then everybody stops each other from growing, and coffee’s been so welcoming, man,” Maldonado said. “The community I’ve built around me has just been so welcoming, and a lot of people just truly do trust us.”
Leo Abularach, co-owner of Picaresca in Boyle Heights, has been a longtime supporter of the Caffeinated Cart. He told The LA Local that he loaned Maldonado over $3,000 worth of equipment to help him get started. Abularach even let him use his business delivery service, so Maldonado would no longer have to run to the store for things like extra milk.
“He has always been there for Picaresca. He is part of our family,” Abularach said of Maldonado. “He is one of the kindest people I’ve ever met, and I think his personality is one of the reasons why people love the Caffeinated Cart.”
Customers Adriana Acevedo and Eilene Gonzalez saw the Caffeinated Cart on TikTok. When they realized it was around the corner from their workplace, they decided to give it a try.
“It’s amazing. It tastes really good. Like, no notes. Amazing,” Acevedo said after finally trying the coffee in real life on a recent Wednesday morning.
“Yeah, for first timers, now I think we’re going to be returners,” Gonzalez added with a laugh.
The two praised the welcoming service offered by Maldonado, and after Acevedo mentioned she loves caffeine, Maldonado even gave her an additional shot.
“I’m all about making it affordable. I don’t charge extra for alternative milks. You want extra shots? Bro, get extra shots. I’m not going to charge you extra,” Maldonado said.
“We’re all for the people,” he said. “We want to make sure people can still come back and not have to feel like ‘Was the $7 coffee worth it?’”
Though it was only a Wednesday, customers kept trickling in, keeping him busy throughout his shift, and even Maldonado’s old boss from Bristol Farms, Dina Urquilla, came to support.
Maldonado said he’s still saving to open up his own shop in the future, but for now, he says he looks forward to making coffee every day in his corner of Pasadena.
